Google My Business is essential for increasing local inquiries, besides local stores; and branded outlets such as salons, clinics, hotels, restaurants, banks, ATMs, etc.
Google My Business is a free listing tool that allows you to manage and control how your business appears in Google search results. You can add photos, business hours, contact numbers, and other important information that a potential customer might be looking for and get it verified.
Upon verification, you can create posts that can be announcements, local offers, videos, events, etc., with a call to action(CTA) that gets better attention from the neighborhood. You can get instant reviews and feedback from the customer, and with all this information intact, you can get a better position in search results.
Enabling GMB will help customers to get directions to your location, make calls, send messages or ask questions about the business.
Also, you can plan a local paid campaign for extensive outreach for the services and offerings so that your company is visible to potential customers in your area.
Optimizing Google My business helps you earn a strong position in local search and, in turn, gain good foot traffic & inquiries to your physical store.
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